Portfolio

Designed a line of homeware infused with color magic principles. This collection aims to bring vibrant energy and creative expression into everyday spaces, aligning with the brand's mission to empower individuals and combat monotony through design.

Developed a suite of digital products, including scripting tools, aligned with the brand's maximalist and 90s-inspired aesthetic. These products offer accessible avenues for creative expression and community engagement, embodying the brand's energetic spirit.

Authored and designed content for the blog focusing on literal worldbuilding and art magick. This initiative provides valuable insights and practical applications within the brand's niche, engaging the community and reinforcing the brand's unique offerings.

Developed a vibrant, 90s-inspired maximalist brand identity for The Lucidiary Design House. This project established a cohesive visual language across all platforms, embodying nostalgia and creative expression through bold colors and energetic design elements, directly aiming to combat contemporary dullness.

Illustrated and designed a collection of enchanted clothing for the online store. Each piece is infused with the ethos of color magic and vibrant energy, offering customers unique apparel that reflects the brand's mission of empowerment and creative self-expression.

Created and curated content for a series of dreamworld workshops. These workshops serve as an interactive community experience, empowering participants through creative expression and fostering a sense of communal space, inspired by the business's core mission.